April 23, 2013 - In this occasional series, IProduction takes a look at some of digital publishing’s movers and shakers. These digital transformers use new ideas and reinvent old ones to make sure their digital publications perform to the highest editorial and revenue standards. Read more
March 15, 2013 - What is so different about the Web and digital distribution that makes advertisers place less value on online readers? I believe the answer is because we give the advertiser Web analytics instead of reader metrics to qualify our digital audience for advertiser attention. Read more
January 16, 2013 - Print is not dead. It’s not even dying—witness the brimming magazine racks in bookstores and news kiosks—but it is definitely past its prime. Yet, if you compare ad rates for print publications to those of online pubs, you might still think that print was king. Cost-per-thousand impressions in print can be 1,000 percent—or more—higher than the cost of online impressions. Part of the reason is habit; part is questionable assumptions; and part is the market. Read more
August 17, 2011 - For a number of years I have been listening to the Social Media advocates with a fair amount of skepticism. I just could not understand how placing valuable content from a named brand publication on a social network would help anyone but the social network. Articles on Facebook, and LinkedIn only generate page views and advertising dollars for Facebook and LinkedIn. In my view, it is a “help only” situation. The publisher is only helping the social network with nothing in return. Read more
June 13, 2011 - A few weeks ago I attended the ABM Spring conference in Austin TX. The theme was marketing services, but the real buzz was online revenue. In many of my conversations with publishers I discovered a common theme and question: how can I get more online inventory? Read more
April 12, 2011 - I had a breakthrough last weekend in my desire to learn how to snowboard. It gave me some revelations about why print publishers have such a difficult time with the transition to digital. Read more
January 26, 2011 - Search Engine Optimization (SEO) is often approached as a project: once the steps are completed, nothing more needs done. However, it requires regular attention and maintenance in order to remain competitive. Read more
April 9, 2010 - In March my days were dominated by editorial. IProduction had the honor of sponsoring the ABM Neil Awards . It was extremely refreshing to see all the great editorial work and listen to very passionate editors' acceptance speeches. I am a firm believer that all publications begin with good editorial. To be in a room of dedicated professionals who live to provide good news, features, and research to their readers was very invigorating. Read more
February 26, 2010 - When I happened across the book Digital Body Language: Deciphering Customer Intentions in an Online World by Steven Woods, I ordered it without hesitation. Read more
December 21, 2009 - I am on an airplane. It is Sunday afternoon and I should be watching the Vikings vs. the Packers. I have a 9:00AM meeting with a B2B publisher on Monday morning in New York and have to fly from Las Vegas to JFK, but the only flight available is during the first quarter of the football game. At the gate, I watched the Vikes take an early 7 to 3 lead and then I had to board the plane. My son had texted me that it was 14 to 3 by the time I was told to turn off my phone. To my excitement, the flight offered Internet access. Read more
November 25, 2009 - I finally purchased an iPhone. Over the years I have transitioned from an early adopter to somewhat of a late adopter. I purchased one of the first PDA/cell phones in about 2000. You had to place it in a cradle on your PC, run a program and it would sync your contacts, appointments, email, and anything else you tried to sync to it. iProduction even did a few products with Post-NewsWeek Tech Media to download high tech articles onto your PDA. We received a sum of five figures from a mobile provider. Those were the days. Read more
September 29, 2009 - The last week of May, 2009, I spent a week off the grid. I went on a fishing trip in Ontario, Canada to a very remote lake. There were no telephones, no cell service, no internet, and not much power. Read more
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Free Audience Development Planning Guide
Audience is critical to your business. Without proper management you lose readers and, along with readers, revenue opportunities. With quality management, both readers and revenue increase. Whether you build or buy your audience database, start with a plan.
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Prevent common pitfalls in developing websites, and use a plan to create an environment in which the publishers, readers and advertisers all can thrive.
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Surviving the Digital Transformation
If the Internet is all about content, magazine publishers should logically have had a head start on everyone else in the race to online success. The problem is that the systems publishers have traditionally used for distributing content, establishing relationships with an audience, and financially supporting their operations evolved in and for the world of paper-based publishing.
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