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Digital Transformers
April 23, 2013 - In this occasional series, IProduction takes a look at some of digital publishing’s movers and shakers. These digital transformers use new ideas and reinvent old ones to make sure their digital publications perform to the highest editorial and revenue standards. Read more
Reader Metrics: A Step Beyond Analytics
March 15, 2013 - What is so different about the Web and digital distribution that makes advertisers place less value on online readers? I believe the answer is because we give the advertiser Web analytics instead of reader metrics to qualify our digital audience for advertiser attention. Read more
Ramp-up Online Revenue with Matrix Advertising
January 16, 2013 - Print is not dead. It’s not even dying—witness the brimming magazine racks in bookstores and news kiosks—but it is definitely past its prime. Yet, if you compare ad rates for print publications to those of online pubs, you might still think that print was king. Cost-per-thousand impressions in print can be 1,000 percent—or more—higher than the cost of online impressions. Part of the reason is habit; part is questionable assumptions; and part is the market. Read more
Two Cases of Successful Use of Social Media to Increase Audience
August 17, 2011 - For a number of years I have been listening to the Social Media advocates with a fair amount of skepticism. I just could not understand how placing valuable content from a named brand publication on a social network would help anyone but the social network. Articles on Facebook, and LinkedIn only generate page views and advertising dollars for Facebook and LinkedIn. In my view, it is a “help only” situation. The publisher is only helping the social network with nothing in return. Read more
Increase Revenue by Increasing the Length of Editorial E-newsletters
June 13, 2011 - A few weeks ago I attended the ABM Spring conference in Austin TX. The theme was marketing services, but the real buzz was online revenue. In many of my conversations with publishers I discovered a common theme and question: how can I get more online inventory? Read more
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Case Studies
SourceMedia maintains a user-friendly experience for busy professionals without losing critical lead generation at its microsite Healthcare Innovation Center, all by using IProADB and IProLeads.
The WordPress plug-in for IProADB allowed Belvoir Media Group LLC to integrate its newly acquired publication -- Autism File -- with its other publications that use a different CMS.
Surviving the Digital Transformation
If the Internet is all about content, magazine publishers should logically have had a head start on everyone else in the race to online success. The problem is that the systems publishers have traditionally used for distributing content, establishing relationships with an audience, and financially supporting their operations evolved in and for the world of paper-based publishing.
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