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Challenges to Digital Transition

July 24, 2013 - Throughout history, the written word has been the primary reliable source for information in human society. Starting in the 17th century, the power of print transformed society. Publications began evolving into newspapers, imparting knowledge and, during their best moments, promoting democracy.  Read more

Take the Jump

July 3, 2013 - Every summer, the IProduction team gets together to do something out of the ordinary. These events often strengthen our communication and bond us together with a shared experience. This year we decided to find out why IPro staffer John Kretzschmar is so passionate about skydiving. John has completed over 2,200 jumps and competes nationally in four-way free-fall formations.  Read more

Digital Transformers

April 23, 2013 - In this occasional series, IProduction takes a look at some of digital publishing’s movers and shakers. These digital transformers use new ideas and reinvent old ones to make sure their digital publications perform to the highest editorial and revenue standards.  Read more

Reader Metrics: A Step Beyond Analytics

March 15, 2013 - What is so different about the Web and digital distribution that makes advertisers place less value on online readers? I believe the answer is because we give the advertiser Web analytics instead of reader metrics to qualify our digital audience for advertiser attention.  Read more

Ramp-up Online Revenue with Matrix Advertising

January 16, 2013 - Print is not dead. It’s not even dying—witness the brimming magazine racks in bookstores and news kiosks—but it is definitely past its prime. Yet, if you compare ad rates for print publications to those of online pubs, you might still think that print was king. Cost-per-thousand impressions in print can be 1,000 percent—or more—higher than the cost of online impressions. Part of the reason is habit; part is questionable assumptions; and part is the market.  Read more

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Learn how SourceMedia, a leading publisher for financial services industry, supports more than 30 online websites and 100-plus e-newsletters, growing readership along the way.

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Free Audience Development Planning Guide

Audience is critical to your business. Without proper management you lose readers and, along with readers, revenue opportunities. With quality management, both readers and revenue increase. Whether you build or buy your audience database, start with a plan.

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Free Website Development Planning Guide

Prevent common pitfalls in developing websites, and use a plan to create an environment in which the publishers, readers and advertisers all can thrive.

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Case Studies

SourceMedia maintains a user-friendly experience for busy professionals without losing critical lead generation at its microsite Healthcare Innovation Center, all by using IProADB and IProLeads.

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The WordPress plug-in for IProADB allowed Belvoir Media Group LLC to integrate its newly acquired publication -- Autism File -- with its other publications that use a different CMS.

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Surviving the Digital Transformation

If the Internet is all about content, magazine publishers should logically have had a head start on everyone else in the race to online success. The problem is that the systems publishers have traditionally used for distributing content, establishing relationships with an audience, and financially supporting their operations evolved in and for the world of paper-based publishing.

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See IProduction in Action

Want to know more about how IProduction works, from the inside out? Company president Steve Laliberte can take you on a guided tour via web conference. You set the time and duration, and we’ll be there.

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