Blog

Challenges to Digital Transition

July 24, 2013 - Throughout history, the written word has been the primary reliable source for information in human society. Starting in the 17th century, the power of print transformed society. Publications began evolving into newspapers, imparting knowledge and, during their best moments, promoting democracy.  Read more

Take the Jump

July 3, 2013 - Every summer, the IProduction team gets together to do something out of the ordinary. These events often strengthen our communication and bond us together with a shared experience. This year we decided to find out why IPro staffer John Kretzschmar is so passionate about skydiving. John has completed over 2,200 jumps and competes nationally in four-way free-fall formations.  Read more

Digital Transformers

April 23, 2013 - In this occasional series, IProduction takes a look at some of digital publishing’s movers and shakers. These digital transformers use new ideas and reinvent old ones to make sure their digital publications perform to the highest editorial and revenue standards.  Read more

Reader Metrics: A Step Beyond Analytics

March 15, 2013 - What is so different about the Web and digital distribution that makes advertisers place less value on online readers? I believe the answer is because we give the advertiser Web analytics instead of reader metrics to qualify our digital audience for advertiser attention.  Read more

Ramp-up Online Revenue with Matrix Advertising

January 16, 2013 - Print is not dead. It’s not even dying—witness the brimming magazine racks in bookstores and news kiosks—but it is definitely past its prime. Yet, if you compare ad rates for print publications to those of online pubs, you might still think that print was king. Cost-per-thousand impressions in print can be 1,000 percent—or more—higher than the cost of online impressions. Part of the reason is habit; part is questionable assumptions; and part is the market.  Read more