American Lawyer Media

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American Lawyer Media implements IProduction to radically enhance its online publishing performance.

Marketing services now easily supported with IProduction reducing operational expenses, a website providing daily news for Real Estate Media, was created in 2000 using custom-built content management and registration systems.  By 2003, those systems had become slow, outdated, and expensive to operate and support.  Real Estate Media needed to improve the reliability and performance of the site while reducing the operating and support cost.

IProduction was engaged in 2003 to implement the site and a suite of editorial products including two daily e-mail updates, several paid newsletters and paid online archives.  The time to deliver the daily email update was reduced from several hours to under 15 minutes.  The new conversion architecture increased e-newsletter circulation, page views and paid subscriptions.  IProduction now supports web seminar registrations and a robust video section.

ALM, an integrated media company, is a leading provider of specialized business news and information, focused primarily on the legal and commercial real estate sectors. ALM's award-winning publications, events and online properties anticipate and address the needs of their elite audience, delivering information and tools that allow their customers to succeed in today's rapidly-changing and demanding business environment.

Since 2003, IProduction has provided sites for two American Lawyer Media business units: Real Estate Media and Law Journal Newsletters.