Autumn 2010

Managing Your B-to-B Content

First it was content creation. Next it became content aggregation.  Now, according to Paul Gillen at www.btobonline.com, it is content curation.  Gillen states that we have more information than we know what to do with and one of the best things B-to-B publishers can do for their clients is to curate - cull the most pertinent stories your clients want to read, separating the wheat from the chaff.

Click here to read the full article.