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By Steve Horton
iProduction

St. Paul, MN – December 6, 2002 – Minneapolis-based Utne Reader, an alternative bimonthly magazine that reprints articles from alternative media sources, has announced a host of design and navigation improvements to the magazine and the web site. The new-look web site, www.utne.com, operates on the Internet Publishing System™ from iProduction.

Utne Reader co-publisher Julie Ristau supervised the design and development process. Art director Kristi Anderson and a team of artists produced the new graphic designs for the magazine. The new tagline for the publication is “A Different Read on Life.”

iProduction President Steve Laliberte said Utne Reader is a good example of the new success model for print/web publishers. “Utne Reader produces both print and web versions that are two discreet products originating from a single editorial franchise and a smaller, more efficient team,” he said. “They avoided hiring an army of programmers just to run their site. You’ll see more and more publishers begin to operate this way. It makes financial sense."

More About Utne Reader
Founded in 1984 by Eric Utne, Utne Reader reprints articles from more than 2,000 alternative media sources. The bimonthly magazine has a paid circulation of 225,000 and has been nominated three times for the National Magazine Award for General Excellence. Café Utne is one of the nation’s most active online discussion communities. A one-year subscription to Utne Reader magazine is $9.95. A one-year subscription to the Utne Reader web site is $19.95.

More About iProduction
iProduction is a privately held Minnesota company located at 3570 Lexington Avenue in St. Paul. iProduction is an application service provider (ASP), meaning that publishing companies who use iProduction systems pay monthly usage fees rather than buying iProduction systems outright. iProduction also licenses its software to larger publishers who can reduce overhead by hosting many web sites on a single publishing system.

In addition to magazines, the company’s clients include newsletters, industry journals, and newspapers. Company president Stephen M. Laliberte founded iProduction in 1994.