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AVweb Converts to iProduction
By Steve Horton
iProduction
St. Paul, MN February 3, 2003 AVweb, aviation's largest controlled-circulation Internet service, has moved all site content and graphic assets to a system operating on the Internet Publishing System from iProduction. The site address remained unchanged at avweb.com.
AVweb is a very large controlled-circulation publication. Subscriptions have exceeded 130,000, and theyre still growing, said iProduction president Stephen M. Laliberte. The costs associated with such a big list can be overwhelming. Our subscription, content, search, and advertising management systems will help AVweb bring costs down while enabling a greater focus on editorial.
More About AVweb
From its inception in 1995, AVweb has garnered loyalty and respect from the aviation community by consistently providing timely aviation news, high-caliber features, and in-depth reviews. AVweb currently provides aviation news and information to more than 130,000 professionals and enthusiasts who subscribe to the service. 1,000 new subscribers sign up online each week. AVwebs highly effective controlled-circulation policy enables both professionals and enthusiasts to subscribe free of charge. Revenues are provided almost entirely through site advertising and sponsorships.
Three-quarters of AVweb subscribers are active pilots, and one-third are aircraft owners. All are enthusiastic aviation supporters who access AVweb pages as often as 10,000 times every hour. AVweb is published by the AVweb Group and is a unit of Belvoir Publications of Greenwich, Connecticut.
More About iProduction
iProduction is a privately held Minnesota company located at 3570 Lexington Avenue in St. Paul. The company is an application service provider (ASP), meaning that publishing companies who use iProduction systems pay monthly usage fees rather than buying the systems outright. iProduction also licenses its software to publishers who can reduce overhead by hosting many web sites on a single publishing system. The companys clients include newsletters, magazines, industry journals, and newspapers. Laliberte founded iProduction in 1994. The company employs 11 people.
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