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By Steve Horton
iProduction

ST. PAUL, MN – October 1, 2003 – Environmental Nutrition, a monthly newsletter that provides accurate and timely reports about food, nutrition and health, has deployed a new Web site using the Internet Publishing System™ from iProduction. The site is located at environmentalnutrition.com.

“EN has found an audience and is going to do well on the Web,” said iProduction President Stephen M. Laliberte. “EN can grow Web circulation strategically over time without front-loading all the costs.”

Environmental Nutrition is a subscription site. The annual subscription cost for 12 issues of EN is $24. Site visitors can read story headlines and “snippets” but must subscribe to access complete stories. The site offers a 30-day trial subscription. Trial subscriber credit cards are not charged until after 30 days, and the trial subscriber can “unsubscribe” at any time during the trial period. The site also offers an online book catalog.

The Internet Publishing System™ manages site content and the entire EN subscription and catalog e-commerce process, including the shopping cart, payment processing, merchant bank deposits, and management reporting. Communications with subscribers are automated and are managed using email.

More About EN
EN is published by Betty Ivie Goldblatt, M.P.H., R.D. Betty launched Environmental Nutrition in 1977. Her goal was to provide unbiased and comprehensive information about nutrition and diet to both health specialists and concerned consumers. Ms. Goldblatt has been a public health nutritionist, a nutrition educator and college professor, as well as a nutritionist in private practice.

EN is edited by Susan Male Smith, M.A., R.D. Susan has been associated with EN as a writer and editor since 1982 and has been editor-in-chief since 1997. She has also been a regular columnist for Family Circle magazine, a contributor to Redbook and Health magazines and is a co-author (with Densie Webb) of Foods for Better Health.

More About iProduction
iProduction is a privately held publishing software company headquartered in St. Paul, Minnesota. Publishing companies of all sizes rely on iProduction’s flagship product, the Internet Publishing System™, to manage publication content, sell subscriptions, process payments, deploy e-mail publications, manage site advertising, search content archives, and more. Many iProduction clients choose to pay monthly application service fees to avoid hiring programmers or purchasing host computer systems. Larger publishers with many online titles may choose to license iProduction software to reduce per-site costs. iProduction clients include magazines, newsletters, business journals, newspapers, and corporate marketing departments. Laliberte founded iProduction in 1994. The company currently employs 12 people.