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By Steve Horton
iProduction

ST. PAUL, MN – September 29, 2003 – Hispanic Market Weekly, a newsletter for business executives interested in the U.S. Hispanic market, has deployed a new Web site using the Internet Publishing System™ from iProduciton. The site is located at www.hmweekly.com.

HMW is a subscription site. Subscriptions cost $297 per year. The publisher offers a free two-week trial subscription. The publication currently has more than 10,000 subscribers.

“HM Weekly is delivering a data-oriented editorial product to a receptive audience on the Web,” said Stephen M. Laliberte, president of iProduction. “Data is very valuable to B-to-B subscribers. HM Weekly should do very well using our system.”

More About HMW
HMW is the publication of record for all news related to the Hispanic market, including the agencies, advertisers, campaigns, events, promotions, media and the people who move them. The publication offers unique data-oriented editorial. For example, subscribers can access detailed information on the top 21 Hispanic market DMAs, including for each one, 40 demographics variables, population projections, language use estimates, Spanish and English speaking trends, a complete media directory and an updated sponsorship events calendar.

The publication was launched in 1997 as an independent source of information, free of any ties to other newsletters, media groups, agencies, advertisers, researches or networks. The newsletter is available every Monday morning before 9 a.m. HMW offices are located in Coral Gables, Florida. The publisher of HMW is Arturo Villar. The editor of the publication is Cynthia Corzo.

More About iProduction
iProduction is a privately held publishing software company headquartered in St. Paul, Minnesota. Publishing companies of all sizes rely on iProduction’s flagship product, the Internet Publishing System™, to manage publication content, sell subscriptions, process payments, deploy e-mail publications, manage site advertising, search content archives, and more. Many iProduction clients choose to pay monthly application service fees to avoid hiring programmers or purchasing host computer systems. Larger publishers with many online titles may choose to license iProduction software to reduce per-site costs. iProduction clients include magazines, newsletters, business journals, newspapers, and corporate marketing departments. Laliberte founded iProduction in 1994. The company currently employs 12 people.