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By Steve Horton
iProduction

FOR IMMEDIATE RELEASE

St. Paul, MN – February 14, 2004 – iProduction has announced that the Modern Distribution Management Web site, located at www.mdm.com, as been implemented on the newest version of the iProduction Internet Publishing System™. MDM is a subscription-based newsletter that provides insight and analysis on the wholesale distribution industry.

“MDM has been with us for some time and has done very well using our publishing system,” said iProduction president Stephen M. Laliberte. “The editor and publisher, Tom Gale, has always believed that the Internet is an ideal medium for trade publications. We’re delighted to see MDM up and running on our new system,” Laliberte said.

Laliberte said the latest version of the Internet Publishing System™ gives online publishers enhanced content management and more reporting features. “Successful Internet publishers compete hard and move fast. They demand plenty of real-time data from their Web systems. Give them great reporting and they’ll make more money and fewer mistakes.”

More About MDM
Published since 1967, MDM is often called The Kiplinger Letter for the distribution channel. The publication covers the complete range of issues related to distribution channels, including consolidation, integrated supply, e-commerce, vendor reduction and shifts in value definition. The publication is owned and operated by Gale Media of Boulder, Colorado.

Gale Media is a publisher of news, information, analysis, research, and data for wholesale distribution managers and executives who use independent distribution channels. The publisher’s signature value is providing industry insight and perspective in a quick-read format. The company is driven to research and communicate the fast-changing dynamics of distribution channels to subscribers, articulate the best practices in distribution management and operations, and connect our readers with practical ideas that improve the bottom line.

Gale Media principal Tom Gale, Editor of MDM, is also the co-author of Stand Out From the Competition! Four Pathways to Differentiate Your Wholesale Distribution Company, with Dr. William R. McCleave, Jr., published in 2003 by the National Association of Wholesaler-Distributors Distribution Research and Education Foundation. He was also a member of the oversight committee for the 2001 Facing the Forces of Change report, also published by NAW/DREF.

Tom has researched and written about branding strategies, distribution channels and business issues since the mid-1980s, when he was editor for two state Chamber of Commerce magazines in the Midwest, as well as owner of a custom publishing business that specialized in distributor and customer communications for international manufacturing and technology companies. Tom is a featured speaker at distribution industry association events as well as company meetings, and is known for his unique and valuable perspective on industry topics.

More About iProduction
iProduction is a privately held publishing software company headquartered in St. Paul, Minnesota. Publishing companies of all sizes rely on iProduction’s flagship product, the Internet Publishing System™, to manage publication online content, sell online subscriptions, process payments, deploy e-newsletters, manage site advertising, search content archives, and much, much more. The majority of iProduction clients choose iProduction’s ASP (application service provider) program to avoid hiring programmers or purchasing host computer systems. Larger publishers with many online titles choose to license iProduction software to dramatically reduce per-site operating costs. iProduction clients include magazines, newsletters, business journals, newspapers, and corporate marketing departments. iProduction will celebrate its 10-year anniversary during 2004.