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By Steve Horton
iProduction

St. Paul, MN - September, 20, 2005 - Business travelers, vacationers, and corporate travel managers worldwide can benefit from Matt Bennett's money-saving travel guidance thanks to First Class Flyer, the updated online information service located at firstclassflyer.com. Known to his audience as "Mr. Upgrade," Bennett is frequently quoted by leading news agencies including CNN, Newsweek, FOX News, BusinessWeek, New York Times, Conde Nast Traveler, and the Los Angeles Times. iProduction provides a complete set of application services that power the new site.

First Class Flyer is a paid information service that offers a two-year subscription for $187, an annual subscription for $97, or a continuous service plan for $24.95 monthly. For an additional $245 (two-year) or $145 (annual), subscribers can sign-up for Mr. Bennett's personalized VIP Help Desk, offering personalized assistance in handling flight bookings and managing miles or other frequency flight programs.

iProduction provides First Class Flyer with powerful online marketing and subscriber management applications that enable multiple subscription offers to be performance-tested on a real-time basis. Using advanced reporting, e-mail series, and online fulfillment processes, First Class Flyer's circulators can evaluate and optimize offers for best results.

"First Class Flyer provides an excellent example of aggressive online marketing," said iProduction president Stephen M. Laliberte. "Mr. Bennett is quickly building a very impressive online audience."

More About iProduction

iProduction is a privately held publishing software company headquartered in St. Paul, Minnesota. Publishing companies of all sizes rely on iProduction's flagship product, the iPro IPS™, to manage publication online content, sell online subscriptions, process payments, deploy e-mail publications, manage site advertising, search content archives, conduct electronic fulfillment, and much, much more. Many iProduction clients choose to pay monthly application service fees to avoid hiring programmers or purchasing host computer systems. Larger publishers with many online titles may choose to license iProduction software to reduce per-site costs. iProduction clients include magazines, newsletters, business journals, newspapers, and corporate marketing departments. iProduction celebrates 11 years of operation in 2005.