E-Mail This Article Printer-Friendly Version

By Steve Horton
iProduction

ST. PAUL, MN – November 20, 2005 – Infocom Group has announced that the first issue of Daily Dog was e-mailed to 25,000 public and media relations practitioners on November 16. This new online-only title is located on the Internet at bulldogreporter.com/dailydog.

Richard Carufel edits Daily Dog. Carufel most recently served as editor of Infocom’s Bulldog Reporter Business Media and Bulldog Reporter Lifestyle Media newsletters. James Sinkinson, publisher and president of Infocom Group, said Carufel is ideal for the new post. “Richard Carufel’s hard-nosed Bulldog Reporter experience makes him eminently qualified to manage the Daily Dog,” Sinkinson said. “His mission is to keep practitioners on top of this fast-paced business and help them profit from it.”

iProduction of St. Paul, Minnesota provided Internet publishing systems and related site development services for Daily Dog. Sinkinson said that working well with the iProduction systems team was key to a timely product launch. "Our successful partnership with iProduction has enabled the 'Dog to launch with a tight timeline, he said. "This launch is a true testament to the client/partner dedication you find with the iProduction team."

Daily Dog Content

The Daily Dog will offer ten primary content departments:

• News of the PR industry and developments in the media
• News about PR practitioners and PR agencies
• Lively opinions/editorials on thorny and pressing PR industry issues, with opportunity for blog-style reader feedback
• Reports on new tools, techniques and technologies impacting the PR industry
• Listings of PR-industry jobs and people available
• Analysis of provocative PR industry issues
• Feedback from journalists regarding best and worst media relations practices
• Analysis of practical lessons to be learned from outstanding PR campaigns
• Listings of educational/training/professional development opportunities
• Interactive advertising messages from PR industry service providers

More About Infocom Group

Infocom Group was founded in 1980 and is currently headquartered in Emeryville, California. The company’s innovative Bulldog Reporter publication grew successfully by providing an inside view into the workings of journalists and top media organizations, and by helping PR practitioners increase their effectiveness in gaining positive coverage.

More About iProduction

iProduction is a privately held publishing software company headquartered in St. Paul, Minnesota. Publishing companies of all sizes rely on iProduction’s flagship product, the iPro IPS™, to manage online content, sell subscriptions, deploy e-newsletters, manage site advertising, search content archives, manage electronic commerce, create online directories and calendars, and much more. iProduction now employs 16 technical and management professionals and celebrated 11 years of successful operation during 2005. iProduction is located on the Web at www.iproduction.com.