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St. Paul, MN - February, 2007 Internet Production, Inc. has released an upgraded version of the Query Builder, a email list building tool that is included in the Mailzeen module of the Internet Publishing System.
The Query Builder exists to help iProduction clients create promotional mailing lists from existing users. The previous version allowed clients to query users based primarily on inclusion in an editorial list and geographic location. The upgraded version is a much more sophisticated and powerful tool that will allow clients to quickly create highly customized promotional lists. All iProduction clients will receive the upgraded version.
Overview of the Upgraded Query Builder
The new version of the Query Builder gives users many more options and criteria to build a query. There are four different query methods to building a query. When building a desired query, any number of the methods may be applied.
After finishing setting the query, a user can review it then run it and either save it to a file or save it as a new promotional mailing list. The save feature allows for A/B splitting the query results into more than one list. This can be used to test promotions. The save feature will save as a promotional email list or it will return a tab delimited file that can be used for mailing labels.
The goal of the upgrade is that iProduction clients will be able to better test promotional mailings and better target their audience.
More About iProduction
iProduction is a privately held publishing software company headquartered in St. Paul, Minnesota. Publishing companies of all sizes rely on iProductions flagship product, the iPro IPS, to manage online content, sell subscriptions, deploy e-newsletters, manage site advertising, search content archives, manage electronic commerce, create online directories and calendars, and much more. iProduction now employs over 20 technical and management professionals and will celebrate 13 years of successful operation during 2007. iProduction is located on the Web at www.iproduction.com. |
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| Copyright © 2008 Internet Production, Inc. All rights reserved. |
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