October 4, 2011
Inside Social Login at IProduction
In a recent study conducted by EMedia Vitals and Folio, 400 digital publishers were asked to rate the importance of digital publishing features. The number one response was integration with social media.
IProduction Integrates With ExactTarget
Many publishers face the challenge of integrating audience data between email marketing systems and legacy fulfillment systems. IProduction recently implemented integration of ExactTarget web services to IProADB, the leading centralized audience database solution for publishers.
Editorial Drag and Drop Features of IProCMS
IProCMS recently added a major new feature that allows editors to drag and drop content and photos, increasing the efficiency with which they can place and arrange content on Web pages, photo albums and email messages.
Reader Metrics: A Step Beyond Analytics
What is so different about the Web and digital distribution that makes advertisers place less value on online readers? I believe the answer is because we give the advertiser Web analytics instead of reader metrics to qualify our digital audience for advertiser attention.
Ramp-up Online Revenue with Matrix Advertising
Cost-per-thousand impressions in print can be 1,000 percent—or more—higher than the cost of online impressions. Part of the reason is habit; part is questionable assumptions; and part is the market.
Free Audience Development Planning Guide
Audience is critical to your business. Without proper management you lose readers and, along with readers, revenue opportunities. With quality management, both readers and revenue increase. Whether you build or buy your audience database, start with a plan.
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