October 30, 2009
Site Launches: Bond Buyer and Credit Union Journal
Both sites are paid membership sites. Subscriptions are available to individuals and as site licenses. The sites interact with the print fulfillment system to manage and control access. Expired subscribers receive limited content and offers to renew.
Trial subscriptions are communicated in real-time to the subscription sales CRM system so that telemarketing follow-up of new trials happens quickly.