News

Video Tutorials Now Available

June 10, 2014 - New video tutorials are available to help train new staff and assist existing staff. The videos are short and focus on specific tasks like creating an article, publishing an issue, and building a email segment. Read more

Inside Social Login at IProduction

February 10, 2014 - In a recent study conducted by EMedia Vitals and Folio, 400 digital publishers were asked to rate the importance of digital publishing features. The number one response was integration with social media. IProduction responded to this need and added “Social Connect” to its Audience Database Builder (IProADB). Read more

Do Not Track Legislation, May be a Good Thing for B2B Media

October 11, 2013 - California is set to enact new requirements for commercial website operators, affecting any commercial site, app or online service that any of California's 38 million residents visit. Chances are, with 12% of the US population represented, every US commercial site will be impacted. Read more

Using Order Forms in Editorial and Floaters to Increase E-newsletter Opt-in and Sales

Using Order Forms in Editorial and Floaters to Increase E-newsletter Opt-in and Sales

September 11, 2013 - This 4 minute video will show you how to increase your e-newsletter circulation and product sales using conversion architecture. You will see how using Order Forms In Editorial (OFIE) and floaters will increase your conversions. Read more

How to Add a Flux Capacitor to Your Digital Offerings

How to Add a Flux Capacitor to Your Digital Offerings

September 1, 2013 - The media industry is in turmoil. Once the darlings of investment bankers, media companies are struggling to slow the slide of print advertising revenue and find a way to increase digital and services revenues. Everyday another media company shutters a print edition or cuts the frequency or distribution. Worst of all many are now making severe cuts in editorial – their very life-blood. Read more

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Customer Profile

Learn how SourceMedia, a leading publisher for financial services industry, supports more than 30 online websites and 100-plus e-newsletters, growing readership along the way.

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Free Audience Development Planning Guide

Audience is critical to your business. Without proper management you lose readers and, along with readers, revenue opportunities. With quality management, both readers and revenue increase. Whether you build or buy your audience database, start with a plan.

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Free Website Development Planning Guide

Prevent common pitfalls in developing websites, and use a plan to create an environment in which the publishers, readers and advertisers all can thrive.

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Case Studies

SourceMedia maintains a user-friendly experience for busy professionals without losing critical lead generation at its microsite Healthcare Innovation Center, all by using IProADB and IProLeads.

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The WordPress plug-in for IProADB allowed Belvoir Media Group LLC to integrate its newly acquired publication -- Autism File -- with its other publications that use a different CMS.

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Surviving the Digital Transformation

If the Internet is all about content, magazine publishers should logically have had a head start on everyone else in the race to online success. The problem is that the systems publishers have traditionally used for distributing content, establishing relationships with an audience, and financially supporting their operations evolved in and for the world of paper-based publishing.

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See IProduction in Action

Want to know more about how IProduction works, from the inside out? Company president Steve Laliberte can take you on a guided tour via web conference. You set the time and duration, and we’ll be there.

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