February 3, 2014

Reader Profile

Once a reader engages with your site by signing up for an e-newsletter, registering for the site, making a purchase, or downloading a lead generation asset, IProduction builds and updates a reader profile.††† In one location, you will be able to see all of the activity for a reader.† This includes page view activity, email open, clicks, landing page engagement, lead activity and purchases.

A readerís participation in e-newsletters is critical to the success of any marketing program.† IProduction provides e-newsletter tracking as part of the standard reader profile.

It all leads to purchases or lead generations.† IProduction is the only CMS that provides purchase history including subscriptions.