February 3, 2014
White Papers and Sponsored Lead Generation
Generating leads is a key objective for many websites. IProduction provides advanced CMS features to manage these content assets and associate them with the sponsors of the content. You can create unique registration forms for each sponsor and capture critical reader information that is so highly demanded in the market today.
White papers are entered into IProduction in much the same way as creating an article (link to create article). When makes white papers unique is the ability to enable lead generation through the use of a sponsorship.
Sponsorships control how long a white paper or web seminar lead generation will be active on the site. The sponsorship also defines the questions that will be asked before the white paper is delivered.
The responses are stored for the sponsor. The data can be downloaded or emailed to the sponsor automatically on a weekly basis.