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Two Cases of Successful Use of Social Media to Increase Audience
August 17, 2011 - For a number of years I have been listening to the Social Media advocates with a fair amount of skepticism. I just could not understand how placing valuable content from a named brand publication on a social network would help anyone but the social network. Articles on Facebook, and LinkedIn only generate page views and advertising dollars for Facebook and LinkedIn. In my view, it is a “help only” situation. The publisher is only helping the social network with nothing in return.
Increase Revenue by Increasing the Length of Editorial E-newsletters
June 13, 2011 - A few weeks ago I attended the ABM Spring conference in Austin TX. The theme was marketing services, but the real buzz was online revenue. In many of my conversations with publishers I discovered a common theme and question: how can I get more online inventory?
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Arming for the Internet Publishing Wars
If the Internet is all about content, magazine publishers should logically have had a head start on everyone else in the race to online success. The problem is that the systems publishers have traditionally used for distributing content, establishing relationships with an audience, and financially supporting their operations evolved in and for the world of paper-based publishing.