iPro AdServer

The iPro AdServer is a robust iPro IPS™ component that enables your advertising staff to create and manage site-wide advertising campaigns via browser. This application is a standard component of the iPro IPS™ and is included with all iPro system installations. It supports all popular types of traditional and rich media, including Flash files.

With just a few hous of training, the iPro AdServer gives your staff the ability to:

• Upload and organize banner advertising images and rich media files
• View, edit and delete ad insertions at any time
• Optimize inventory by creating ad "pools" that group selected ad positions together

This iPro IPS™ component also offers convenient features such as the ability to replace long, complex ad links with tracking codes of a much more manageable length. In addition, the iPro AdServer enables your staff to replace non-editorial site graphics, such as logos, navigation buttons, photos, and illustrations at any time.

Presenting The Facts

Even the most demanding advertisers will appreciate the detail and accuracy of iPro AdServer reports. The AdServer tracks and reports the click-through traffic generated by site advertisements and e-newsletter advertisement, then creates detailed reports that are viewable on-demand. These reports also give you:

• Stats showing exactly when and where site ads ran
• Complete clickthrough tracking and reporting
• Stats by advertisement and/or advertiser

The system also tracks the inbound links originating from offsite sources such as banner ad campaigns and Google™ keywords. This capability is especially valuable when evaluating the short and long-term effectiveness of your publication’s direct marketing campaigns.

Contact iProduction Today

Managing electronic publications has never been easier, more powerful, or more affordable. Please contact iProduction today and request a no-obligation demonstration of the iPro IPS.