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Content Management, Journalism Style.
Most content management systems aren’t geared for publishers. Most are optimized for organizations who are not in the business of subscription and advertising sales. These organizations manage content, sure, but they’re not media outlets.
What’s the difference? Publishers survive by growing their audience and capturing a direct financial return from their stories. Publishers derive income from subscriptions, advertising, event registrations, sales of special reports or data, audio conferences, moderated forums, and more. They do regular issues according to an editorial calendar, and they need a CMS that is designed specifically for the business they are in.
Your Staff Runs The Site, Not The Other Way Around.
The iPro CMS brings powerful, browser-operated content management to the editor's desktop. Your editorial staff can load, edit, arrange, preview, and deploy complete electronic publications, special editions, breaking news alerts, and more without having to know programming languages or techniques. The system differentiates between editorial and non-editorial content, automatically archives back issues, offers innovative image management, and dynamically populates the search database as content is loaded and saved.
| Content Management System (CMS) Features: | Optimized for both editorial content and general/marketing content | Fully integrated with other components and modules of the iPro IPS™, such as the E-newsletter and E-commerce modules. | Doesn’t require programming skills to operate | Completely browser-operated | Built-in HTML editor available | Accepts batch-loaded content from other sources | Fully blog/RSS enabled | Meta information is editable on every page | Optional media server enables template image editing | Offers powerful, automated content searching that can also parse PDF and Flash files | Flexible firewall options | Fully compliant with best practices for Search Engine Optimization (SEO), including editable meta information, keywords in links, and static page access for all Web crawlers | Automatic print-friendly formatting and content forwarding (e-mail to a friend) available on every content page | Automatically regenerates site pages when new publication issues are published. | Can run multiple publications/titles with great efficiency | Operates with virtually any page layout or graphic design | Powerful e-mail reporting shows deliveries, opens, bounced e-mails, and more | Create and deploy important, time-sensitive news “alerts” to your list at any time via e-mail | Automatic content archiving | Provides permanent page URLs that will never change | Publication times can be manually set for each page or fully automated | User training provided | | Contact iProduction Today
Managing electronic publications has never been easier, more powerful, or more affordable. Please contact iProduction today and request a no-obligation demonstration of the iPro IPS.
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