Free Audience Development Planning Guide

The number one reason for project failures is lack of a plan. A plan limits scope. A plan defines the documents you must create. A plan specifies needs. Without a plan, you are at the whim of the vendor that responds. Their solutions become your needs. The stronger and more detailed the plan, the more likely the project will come in on time and on budget. How will you know you are done if you have no plan that defines completion.

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